Madler
Running the socials for The Sash as it passed 10K followers
I run Instagram and Facebook for The Sash, an Essendon fan podcast on the BackChat Group network.
- Client
- The Sash (@thesashpod)
- Industry
- Essendon fan podcast
- Network
- BackChat Group
- What I do
- Run Instagram and Facebook
- Since
- Late September 2026
10K+followers, passed in October 2026
41player ratings posts
30+podcast Reels cut so far
Dailyposts on Instagram and Facebook
In short
- I started just before the AFL trade period, so speed mattered most.
- Covers went up within hours of each trade, and series like the player ratings kept people coming back.
- The page passed 10K followers in October 2026.
The job
The Sash needed someone to post for them every day on Instagram and Facebook, starting right before the busiest news weeks of the footy year.
What I did
- Breaking news covers within hours of each trade
- A series rating all 41 players who played for Essendon in 2026
- Profiles of draft prospects, and the 2027 fixture turned into carousels
- More than 30 Reels cut from the podcast so far
The host signs off on every post before it goes up.
Next: Oz Trails
A 10-hour day filming the Blue Mountains tour for a family-run Sydney tour company.
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