Founder of Madler Social standing on the Uyuni salt flats at sunset
Madler Social Est. Melbourne - Working Everywhere
Social Media Agency

We make the internet stop scrolling.

A founder-led social agency that grew its own accounts to 16 million monthly views. Now we do that for travel brands, creators, finance names and whatever you're building next.

Scroll - the proof is below
16M
Monthly views on @madlertravel, grown from zero
65K
Followers on @afl.tiktoks and climbing
7
Owned accounts across travel, AFL, finance, history & mindset
100%
Of the playbook proven on our own accounts before client work
Why it works

We don't pitch theories. Every play we run for a client got tested on our own accounts first. You're buying a method, not a guess.

What we do

Four levers. Pulled in the right order.

(02 - 05)
01

Audience Growth

Content built to get watched and shared. We find the format that's working in your niche right now, then run it until it stops working.

02

Content Production

Short-form video, editing, hooks, captions, thumbnails. Weekly output so the feed always has something fresh from you.

03

Channel Strategy

Positioning, posting cadence, format testing. What gets made next is decided by what worked last week, not what we feel like.

04

Monetisation

A following isn't income until you make it one. Brand deals, products, sponsorship funnels - the work of turning views into money.

Founder of Madler Social travelling through Bukhara, Uzbekistan
The Madler approach
Run the experiment first. Then sell the result.
The network

Accounts we've built and run.

(03 - 05)
Owned brand · case study
thefootyfashion - Rachele Balbo edition worn outdoors Rachele Balbo
thefootyfashion - BZT print held up BZT
thefootyfashion - Clutch Duz hoodies reposted by a customer Clutch Duz
Built from scratch on social

@thefootyfashion.

Not a client account. A clothing brand we built ourselves, on social, before the brand existed anywhere else. No ad spend. No agency on retainer. Just posting until people noticed.

Same lesson behind every other account here: distribution comes first. Build the audience, then build the thing. The reverse is how most good products die before anyone hears about them.

Clothing brandBuilt on social Zero ad spendOrganic only From the ground upNo legacy following
The founder of Madler Social, Salkantay, Peru
On location · Salkantay, Peru
Who runs this

It started with one account and a one-way ticket.

Madler Social started with a camera, a single account, and one question that wouldn't go away: why do people stop scrolling?

@madlertravel went from zero to 16 million monthly views by answering it, over and over. That same method runs the sport, finance, history and mindset accounts above.

No agency fluff, no borrowed playbooks. Just a founder who has already run the experiment on his own accounts.

- Madler Social, Melbourne
City skyline at night
Let's talk

Got something worth watching?

Tell us about the account or brand you want to grow. Instagram DM is fastest, email works just as well.