Madler
How @madlertravel got 15.7M views in 90 days
@madlertravel is my travel page. I started it in July 2025, and I post cheap trips to places most people skip.
- Page
- @madlertravel
- Niche
- Budget travel
- Started
- July 2025
- Platforms
- Instagram, plus TikTok, YouTube Shorts and Facebook
- Followers
- 28.6K in November 2026
Numbers from Instagram Insights, 10 July to 7 October 2026.
In short
- The posts that went furthest were ones people send to a mate they'd travel with.
- Cost breakdowns and route maps with a question on them did well too.
- 94.6% of the views came from people who didn't follow me yet.
What worked
My best feed post was a list of budget countries. It got about 700K views, 34.7K shares and 16.9K saves.
"What Kyrgyzstan actually costs" got 74.8K views and the Peru one got 47.8K. Route maps with a question on them, like "You, me, a horse, Kyrgyzstan?", get people tagging their friends.
My three biggest Reels so far got about 8.5M, 5.1M and 2.8M views.
How it makes money
Brands pay me to make content for them. Travel apps, eSIM companies and tour operators have all wanted promotional Reels.
I also sell a travel guide for each country I've covered properly, and my first group trip to Kyrgyzstan sold out.
Most viewers (74.6%) are between 18 and 34. The biggest countries are the US at 26.1%, Australia at 14.2% and the UK at 12.9%.
Some of my top videos
Two from Instagram and two from TikTok.
Tell me about your page
Message me any way you like and I'll look through your page before we talk.